Archivo Rastro is an exhibition project based around a photographic archive that was generated by digitalizing, and cataloguing more than 3.000 negatives and slides found in the Madrid Rastro.
The Archivo Rastro team requested that the identity should be used both for the archive and for the graphic image of the exhibition, in addition the images of the archive should be present, but without confusing the receiver about the exhibition purpose.
We based the identity on the concepts of latency and ordered disorder to communicate ideas such as collection, diversity or explore and discover. We collaborate in the design of the exhibition space proposing the printing of the complete archive, a numbered copy of each image, as a collectible exhibition leaflet.
Silver Laus award, integrated graphics, 2019.