Pentagram is a personalised skincare brand that understands skin care as an individual and specific practice. Its proposal combines a base serum with selectable active ingredients, allowing each person to build their own formula according to their needs.

The challenge was to design a packaging system that communicated scientific rigour, modularity and customisation without sacrificing visual clarity. The concept draws on a single analogy: the base serum as an empty staff, waiting to be composed. Each user adds the actives they choose, writing their own formula. The design turns that logic into a graphic system that brings together the product’s science and the experience of making it your own.

Typography: Wotfard by Atipo