Meryl is a collection of innovative premium yarns traditionally crafted in Blanes (Spain) since 1925, that result in fabrics recognized for its unique touch. Likewise, the Meryl Lab division use technology and creativity in order to achieve original and sustainable products that are specifically designed for the requirements of each garment.

In addition to the redesign, we developed the new brand strategy for Meryl that consisted of achieving a reputation within the textile sector, gearing towards itself to the final market through mechanisms such as co-branding, to later be enshrined as an “ingredient brand” recognized and appreciated by the user.
The touch was chosen as a differentiating element, since it functions as an emotional attribute and is the connecting value between the product and the user experience common to all its products. We support these premises with a sober visual language, without decorative elements and related to the fashion world, trying to update elements and classical compositions. In addition to the use of high quality materials and touch references finishes in order to strengthen the main message.

This art gallery was born in 2018 in the heart of València with the aim of exposing emerging artists work. The gallery is in the space previously occupied by a haberdashery (Mercería in spanish), still retaining the original signs, so it was decided to keep the name of “Mercería” for its new activity.

The identity is based on a very simple idea: to transfer the frontal view of the gallery to a graphic system. In this way the window represents the space that the gallery provides the artist to show his work, while the door is the place established for the appellation. A model that adapts itself to the format of each material, and that incorporates the work as part of the identity. The color changes for each new exhibition, thus evidencing the change and enriching the identity. In the case of corporate materials, a simplified version that softens its personality is used.

Blasco&Vila (B&V) is a design company specialized in sofas and armchairs since 1992. Located in Moixent, Valencia, they make their own designs in a tapestry atelier that combines tradition, craftsmanship, passion, experience and creativity with the most advanced technology. In the year in which it turns 25 they celebrate it with an image renewal at all levels, also in his name and identity.

They wanted their logo too look more stylish and smart. Besides the fundamental idea to communicate is the combination of tradition and modernity, a way of working that Blasco&Vila carry in their identity. Otherwise the image renewal required a more precise denomination: a name with more personality and that communicates better some of the company values, but they wanted to keep visible the short version, so it was proposed to solve the content of the initials and maintain the B&V as the main brand abbreviation.

We concluded that a typographic logo should be proposed, complemented by a more powerful visual language, but maintaining a sober and simple style. We opted for a Scottish Roman typography, a style originated in the early nineteenth century, in the search for a very effective and quality design under unfavorable printing conditions. Harriet Series is a typographic family that updates this spirit bringing it closer to new methods and guidelines. One of the key objectives was to downplay the ampersand, a symbol with a lot of visual force capable of minimizing its companions in the abbreviated version of the brand. We designed a personalized ampersand: sans serif, simple, nice shapes and with a cut that makes it even lighter.

The contrast of weights and the opposition between serif and sans typefaces was the solution, formally reflecting the idea of tradition-modernity, as well as achieving a result with the required personality.

Musix is an institutional project for cultural promotion of Generalitat Valenciana; an umbrella brand which aims to situate Comunitat Valenciana as a benchmark in the international music circuit.

The identity should bring together all the Comunitat Valenciana’s musical offer, embrace festivals of different types and styles, approach to diverse national and international markets; have a strong tourism component and be able to coexist with a wide brands variety.

Èxit was the agency responsible for conducting the naming and verbal identity. Both teams worked together the concept: Comunitat Valenciana understood as a mix of music and cultures, a universal meeting point without losing its local character (musix/musics means musicians in Valencian).

Given the complexity of the assignment, rather than designing a brand, we generated a versatile graphic system to communicate that Comunitat Valenciana is a “Musix land” in various contexts. This system is built from a specific element (ligature) which is very adaptable for its ability to connect and put together different concepts.